Did you know that in the past 5 years, 135 participants from 33 countries have taken this course with IATA?
The Airline industry is undertaking the transition process towards more customer-centricity and the implementation of modern retailing best practices. The aim of this transition is to improve “repeat purchase” by addressing most customer travel needs, safeguard the existing customer reach via third parties, generate more revenues and optimize customer acquisition and indirect distribution costs. In this 5-day IATA Airline Distribution Strategies and e-Commerce course, you will learn about todays and future airline distribution technologies, the revenue potential of different distribution channels and associated costs (digital channels, GDS, NDC, partnerships).
Upon completion of the course, you will have the toolset and the skillset to distinguish between various airline customer profiles and map out the most common customer journeys and most effective sales touchpoints. The course also outlines modern e-commerce sales and profit maximization capabilities and builds your capacity on how industry best practices can be mapped, project managed and rolled out at your airline in line with your business model. The learning methodology is based on the concept of “experiential learning” and consists of highly engaging and interactive real life case studies.
Course Code: TALM-32
Upon completion of this course you will be able to:
The key topics that are covered during this course include:
This course is recommended for:
An IATA Certificate of Completion is awarded to participants obtaining a grade of 70% or higher on all exercises and exams. A special distinction is awarded to participants obtaining a grade of 90% or higher.
Gain the skills to anticipate, respond, and adapt to the demands of a changing industry.
Designed for operations and other non-commercial professionals in the aviation industry. It focuses on building awareness and skills for understanding how and why airlines make commercial decisions and how such decisions impact operational quality and performance of an airline.
Achieve commercial objectives and stay competitive. Learn to gain market share, increase product awareness, and sustain growth.