Airline Distribution Strategies and e-Commerce (classroom)

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CLASSROOM

Did you know that in the past 5 years, 135 participants from 33 countries have taken this course with IATA?

About the course

5-day (40 hours) classroom course

IATA Airline Distribution Strategies and e-Commerce aviation training course

The Airline industry is undertaking the transition process towards more customer-centricity and the implementation of modern retailing best practices. The aim of this transition is to improve “repeat purchase” by addressing most customer travel needs, safeguard the existing customer reach via third parties, generate more revenues and optimize customer acquisition and indirect distribution costs. In this 5-day IATA Airline Distribution Strategies and e-Commerce course, you will learn about todays and future airline distribution technologies, the revenue potential of different distribution channels and associated costs (digital channels, GDS, NDC, partnerships).

Upon completion of the course, you will have the toolset and the skillset to distinguish between various airline customer profiles and map out the most common customer journeys and most effective sales touchpoints. The course also outlines modern e-commerce sales and profit maximization capabilities and builds your capacity on how industry best practices can be mapped, project managed and rolled out at your airline in line with your business model. The learning methodology is based on the concept of “experiential learning” and consists of highly engaging and interactive real life case studies.

Download the Outline

Course Code: TALM-32

Course format

Prerequisites

  • Recommended level is Intermediate and Advanced.
  • The recommended level of language proficiency is ICAO Operational Level 4 for courses in English or the equivalent level for other languages.

How to register

In-house training

To arrange in-house training for your company, please complete the in-house training request form or contact the Training Specialist in your region.

Next class

Airline Distribution Strategies and e-Commerce (classroom)

United Kingdom, London (IATA)
27 November - 1 December, 2023
Register before Nov 06, 2023 to take advantage of the USD100 Early Bird discount. The price below includes this discount.
Please register by 06 Nov
Find out more about our Early Bird Terms.
All prices are before tax and include applicable discounts.
Class no: 173035
English
USD 2,175
USD 2,825
Regular
USD 3,150

Find out more about our IATA Training Center in London hosted by Imperando, including details about the Training Center, a map to help you find it, and a schedule of all the upcoming courses being held in London.

5 additional classes are scheduled

Airline Distribution Strategies and e-Commerce (classroom)

Switzerland, Geneva (IATA)
12 - 16 February, 2024
Register before Nov 12, 2023 to take advantage of the 20% Early Bird discount (only for payment by credit card or ICH)*. The price below includes this discount. *Terms apply
Please register by 22 Jan
Find out more about our Early Bird Terms.
All prices are before tax and include applicable discounts.
Class no: 201291
English
USD 1,820
USD 2,340
Regular
USD 2,600

Find out more about our IATA Training Center in Geneva, including details about the Training Center, a map to help you find it, and a schedule of all the upcoming courses being held in Geneva.

Airline Distribution Strategies and e-Commerce (classroom)

United States, Miami (IATA, ACCET Accredited)
29 April - 3 May, 2024
Register before Oct 29, 2023 to take advantage of the 25% Early Bird discount (only for payment by credit card or ICH)*. The price below includes this discount. *Terms apply
Please register by 08 Apr
Find out more about our Early Bird Terms.
All prices are before tax and include applicable discounts.
Class no: 200855
English
USD 1,706
USD 2,194
Regular
USD 2,438

Find out more about our ACCET Accredited IATA Training Center in Miami, including details about the Training Center, a map to help you find it, and a schedule of all the upcoming courses being held in Miami.

Accett

Airline Distribution Strategies and e-Commerce (classroom)

Singapore, Singapore (IATA)
12 - 16 August, 2024
Register before Feb 12, 2024 to take advantage of the 25% Early Bird discount (only for payment by credit card or ICH)*. The price below includes this discount. *Terms apply
Please register by 22 Jul
Find out more about our Early Bird Terms.
All prices are before tax and include applicable discounts.
Class no: 201673
English
USD 1,706
USD 2,194
Regular
USD 2,438

Find out more about our IATA Training Center in Singapore, including details about the Training Center, a map to help you find it, and a schedule of all the upcoming courses being held in Singapore.

Airline Distribution Strategies and e-Commerce (classroom)

Switzerland, Geneva (IATA)
16 - 20 September, 2024
Register before Mar 16, 2024 to take advantage of the 25% Early Bird discount (only for payment by credit card or ICH)*. The price below includes this discount. *Terms apply
Please register by 26 Aug
Find out more about our Early Bird Terms.
All prices are before tax and include applicable discounts.
Class no: 201292
English
USD 1,706
USD 2,194
Regular
USD 2,438

Find out more about our IATA Training Center in Geneva, including details about the Training Center, a map to help you find it, and a schedule of all the upcoming courses being held in Geneva.

Airline Distribution Strategies and e-Commerce (classroom)

United Kingdom, London (IATA)
25 - 29 November, 2024
Register before May 25, 2024 to take advantage of the 25% Early Bird discount (only for payment by credit card or ICH)*. The price below includes this discount. *Terms apply
Please register by 04 Nov
Find out more about our Early Bird Terms.
All prices are before tax and include applicable discounts.
Class no: 200787
English
USD 1,706
USD 2,194
Regular
USD 2,438

Find out more about our IATA Training Center in London hosted by Imperando, including details about the Training Center, a map to help you find it, and a schedule of all the upcoming courses being held in London.

What you will learn

Upon completion of this course you will be able to:

  • Learn about the past, modern and future airline distribution technologies and costs (digital channels, GDS, NDC, partnerships)
  • Discuss key strategic considerations for airlines from customer reach, revenue independence and cost of customer acquisition
  • Distinguish between various airline customer profiles and map out most common customer journeys and sales touchpoints
  • Map out the short- and long-term pros and cons of shifting from legacy distribution systems to modern day retailing tools and methodologies
  • List modern e-commerce sales maximization capabilities and how to apply them in practice

Course content

The key topics that are covered during this course include:

  • Airline distribution technologies and channels
  • Role of GDS, new industry entrants and NDC
  • Strategic aspects: customer reach, revenue independence and customer acquisition cost
  • Industry shift towards customer centricity
  • Customer journey and sales touchpoints
  • The use and value added of historical data
  • Changing customer profiles and expectations
  • E-commerce tools and airline best practices
  • Distribution channel and payment mix management strategy
  • SEO, CRO, AB Testing and other methods
  • Multi-channel targeting

Activities

  • Cases studies
  • Presentations
  • Interactive group exercises

Who should attend

This course is recommended for:

  • Airline or Airport commercial decision makers
  • Sales channels (web and app) managers
  • Data scientists, BI and IT managers
  • Biz development and product managers
  • Pricing and Revenue Management professionals
  • Marketing and e-commerce professionals

Certificate awarded

An IATA Certificate of Completion is awarded to participants obtaining a grade of 70% or higher on all exercises and exams. A special distinction is awarded to participants obtaining a grade of 90% or higher.

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